eCommerce / Premium Skincare

Salmon DNA — Google Ads

From Zero to $28K Revenue in 60 Days

Salmon DNA Australia had no existing Google Ads presence. We needed to build an entire account structure from scratch — including Shopping, Performance Max, and Brand Search — for a premium K-beauty brand competing against established players, all on a $133/day budget.

+$28K

$28,190 revenue in Month 2 — up from $7,655 in Month 1

+274%

274% increase in conversions from Month 1 (31) to Month 2 (116)

+5.70x

5.70 ROAS in Month 2 — up from 3.07 in Month 1

+47%

CPA dropped from $80.35 to $42.38 — a 47% reduction

Platforms Used

•Google Ads
•Google Shopping
•Performance Max

Services Outline

•Google Ads Setup
•PMax Strategy
•Search Campaign Management

The Challenges

1.Building a complete Google Ads account from scratch with no historical data.

2.Competing against established K-beauty players like The Ordinary and Medicube.

3.Maintaining traffic quality on a limited $133/day budget.

Our Solution

We designed a three-campaign structure: Branded Search ($20/day), PMax Core for best-sellers ($78/day), and PMax CatchAll for secondary products ($35/day), with rigorous negative keyword routines from day one.

Campaign Hierarchy

•Branded Search → PMax Core → PMax CatchAll structure for clear traffic segmentation.

Asset Groups

•Built asset groups split by brand line: Jeunetique EXO, Dr Pen Ultima, and Curenex.

Traffic Quality

•Weekly search term reviews and negative keyword routines from day one.

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