eCommerce / Candle Making Supplies

Aussie Candle Supplies — Google Ads

Google Ads Optimisation — 36+ ROAS at Scale

Aussie Candle Supplies was running Google Ads alongside their Meta campaigns, but efficiency was slipping. Impressions were growing while conversions declined — a classic signal of broadened search term expansion and budget leakage into lower-intent auctions.

+36.38x

36.38 ROAS during the efficiency correction period — $36 for every $1 spent

+1,844

1,844 conversions driving substantial revenue

+13%

Fragrances category saw a 13% conversion rate improvement with cost per conversion dropping to $1.12

+15%

Soy Wax category delivered the largest month-on-month growth at 15%

Platforms Used

•Google Ads
•Google Shopping
•Shopify

Services Outline

•Google Ads Management
•Shopping/PMax Optimisation
•Search Term Refinement

Aussie Candle Supplies — Google Ads screenshot 1

Aussie Candle Supplies — Google Ads screenshot 2

The Challenges

1.Conversion efficiency declining while impressions grew — budget leaking into lower-intent auctions.

2.ROAS had dropped 23.3% from 47.45 to 36.38.

3.Broadened search term expansion causing reduced targeting precision.

Our Solution

We diagnosed the core issue as a conversion efficiency problem, pulled 30-day search term reports, removed non-converting queries, and isolated top-converting terms into exact match campaigns.

Search Term Hygiene

•Pulled 30-day search term reports and removed all non-converting queries.

SKU Segmentation

•Split top 20% revenue SKUs into their own dedicated campaign.

Budget Rebalancing

•Rebalanced budget from inefficient prospecting toward proven revenue-driving campaigns.

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