Education / Performing Arts

Darlo Drama

119 Paid Bookings at $52 CPA with Location-Segmented Search

Darlo Drama offers acting classes for adults across Sydney CBD, Sydney Suburbs, and the Central Coast. They needed Google Ads to drive direct, paid class bookings — not just enquiries — across multiple service locations in a highly localised market.

+119

119 paid class bookings (direct revenue, not just enquiries) over 5 months

+$52.28

Average CPA of $52.28 per paid booking on total spend of $6,220.86

+4.36%

68,584 impressions with a strong 4.36% CTR and $2.08 average CPC

+Lowest

December delivered the strongest efficiency: lowest cost per booking confirming optimisation maturity

Platforms Used

•Google Ads
•Google Analytics

Services Outline

•Google Ads Management
•Location-Based Campaign Strategy

The Challenges

1.Driving direct paid class bookings (not just enquiries) across multiple Sydney locations.

2.Managing budget efficiently across Sydney CBD, Sydney Suburbs, and Central Coast.

3.Identifying the most effective targeting approach (segmented vs. consolidated).

Our Solution

We built separate campaigns for each location, launched NSW-wide Branded Search, and tested targeting consolidation — identifying segmented structure as the winner.

Location Segmentation

•Separate campaigns for Sydney CBD, Sydney Suburbs, and Central Coast for precise budget control.

Branded Search

•NSW-wide Branded Search campaign to capture high-intent users familiar with the brand.

Ad Copy Testing

•Tested beginner-friendly messaging, confidence-building, course structure, and community themes.

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