Angel Maternity needed to grow organic traffic and revenue in a competitive fashion niche where major retailers dominate search results. They needed to rank for high-value commercial keywords like 'maternity dresses' and 'maternity clothes' nationally while building brand authority.
+30%
30% increase in organic revenue year-on-year
+28%
28% increase in organic traffic
+#1
'Maternity dresses' ranking at or near position 1 nationally
+4.98M
4.98 million organic impressions and 85.8K clicks across 2025
Platforms Used
- •Google Search Console
- •Ahrefs
- •Shopify
Services Outline
- •SEO Strategy
- •Content Marketing
- •Link Building
The Challenges
1.Competing against major retailers dominating search results for maternity fashion keywords.
2.Building national brand authority from a challenger position.
3.Shifting keyword distribution from positions 4–10 into positions 1–3.
Our Solution
We executed a comprehensive SEO strategy focused on non-branded commercial keywords, publishing 24 blog articles during 2025 and acquiring 60 backlinks throughout the year.
Commercial SEO
- •Targeted non-branded commercial keywords: maternity dresses, baby shower dresses, nursing dresses.
Content Publishing
- •Published 24 blog articles during 2025, each targeting commercially aligned topics.
Link Building
- •Acquired 60 backlinks throughout the year, driving steady growth in referring domains.
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