eCommerce / B2B Heavy Equipment

Earthmoving Warehouse — SEO

B2B SEO Dominance — 33% Click Growth & #1 Rankings

Earthmoving Warehouse sells over 19,000 products across excavators, attachments, and parts. With a massive catalog and highly competitive commercial keywords, they needed to dominate organic search for equipment-related terms while scaling content and technical improvements across thousands of pages.

+33%

Organic clicks grew 33% — from 8,060 to 10,700 per 28-day period

+#1

'Earth moving equipment' climbed to #1 nationally

+#1

'GP bucket' and 'Sieve bucket' reached #1

+#4

'Komatsu parts' jumped from #28 to #4

Platforms Used

•Google Search Console
•Semrush
•Shopify

Services Outline

•Technical SEO
•Content Strategy
•Link Building
•On-Page Optimisation

Earthmoving Warehouse — SEO screenshot 1

The Challenges

1.Managing SEO for over 19,000 products with a massive catalog and thousands of pages.

2.Competing for highly commercial B2B keywords against established competitors.

3.Fixing technical issues (H1 tags, duplicate metadata, missing metadata) at scale.

Our Solution

We conducted a comprehensive SEO audit, created location-specific collection pages, published monthly blog content with NLP optimisation, fixed technical issues across hundreds of pages, and maintained monthly GBP posts.

Technical SEO

•Fixed H1 tags, duplicate metadata descriptions, and missing metadata across hundreds of pages.

Location Pages

•Created location-specific collection pages (e.g., 'mini excavator for sale Ipswich') with full metadata.

Content Strategy

•Published monthly blog content targeting high-volume commercial keywords with FAQ schema.

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