eCommerce / Premium Skincare (K-Beauty)

Salmon DNA Australia

K-Beauty Brand Launch — 274% Conversion Growth

Salmon DNA Australia is the exclusive Australian distributor of Jeunetique EXO 3% PDRN — a premium Korean skincare line. As a new brand entering a crowded market, they needed to build awareness, educate consumers on PDRN/exosome technology, and drive direct purchases from scratch.

+4.16x

33 purchases at 4.16 ROAS in the first partial month — strong validation for a brand-new account

+14x

December Boxing Day campaign delivered a standout 14+ ROAS on the best-performing ad

+274%

274% increase in conversions from Month 1 to Month 2

+47%

CPA dropped from $80.35 to $42.38 — a 47% reduction in cost per acquisition

Platforms Used

•Meta Ads Manager
•Google Ads
•Shopify

Services Outline

•Meta Ads Strategy
•Creative Development
•Campaign Management

The Challenges

1.Building brand awareness for a premium K-Beauty line in a crowded, competitive market.

2.Educating consumers on PDRN/exosome technology from zero brand recognition.

3.Driving direct purchases as a new account with no historical data.

Our Solution

We developed a full paid social strategy targeting women aged 30–70 across Sydney, Melbourne, and Brisbane, with a 70/20/10 budget split and five strategic creative angles.

Strategic Budget Split

•70% conversions, 20% retargeting, 10% awareness/education.

Five Creative Angles

•Discovery testimonials, social proof, clinical stats, competitor comparisons, and brand authority.

Broad Audience Testing

•Ran broad audience testing to identify top-performing segments before scaling.

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