Glow Groom, a men's grooming brand, was experiencing ad fatigue and rising costs. They needed to revitalise their Meta Ads performance, particularly around Black Friday and Cyber Monday, while working toward ambitious CPR targets.
+78%
78% increase in ROAS within 14 days of optimisations (from 2.70 → 4.81 ROAS)
+6.0x
Last 7 days delivered an excellent 6.0 ROAS — $6 back for every $1 spent
+148%
AOV jumped from $60 to $149 — a 148% increase driven by promotional bundling
+12%
12% drop in CPR through targeted campaign refreshes
Platforms Used
- •Meta Ads Manager
- •Shopify
Services Outline
- •Meta Ads Management
- •Promotional Campaign Strategy
The Challenges
1.Ad fatigue leading to rising costs and declining performance.
2.Highly competitive Black Friday and Cyber Monday period.
3.Unrealistic CPR targets misaligned with actual account performance potential.
Our Solution
We refreshed the sales campaign with new audience targeting, launched a Click Frenzy promotion to reignite algorithm learning, and rolled out BFCM-specific ad creative.
Audience Refresh
- •Refreshed targeting using Andromeda's framework to combat ad fatigue.
Click Frenzy
- •Launched Click Frenzy promotion (Nov 12–14) to reignite algorithm learning and purchase signals.
BFCM Creative
- •Rolled out Black Friday and Cyber Monday-specific ad creative and reallocated budget.
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