eCommerce / B2B Heavy Equipment

Earthmoving Warehouse

B2B Heavy Equipment on Social — Full-Funnel Growth

Earthmoving Warehouse sells industrial equipment — excavators, augers, rock breakers, and attachments — across Australia. Running social ads for B2B heavy equipment is notoriously difficult: long sales cycles, high price points, and a niche audience of tradespeople and contractors.

+33%

Organic SEO clicks grew 33% (8K → 10.7K) while paid channels maintained consistent lead flow

+Full

Full-service retainer (Meta + Google + SEO + Email) enabling cross-channel budget optimisation

+Fortnightly

Fortnightly reporting cadence enabling rapid optimisation and client alignment

+Multi-Channel

Cohesive multi-channel acquisition strategy across social, search, and organic

Platforms Used

•Meta Ads Manager
•Google Ads
•Klaviyo
•Semrush

Services Outline

•Meta Ads
•Google Ads
•SEO
•Email Marketing

The Challenges

1.Establishing social ads as a viable channel for B2B heavy equipment with long sales cycles.

2.Reaching a niche audience of tradespeople and contractors on social platforms.

3.Coordinating multiple channels (Meta, Google, SEO, Email) under a full-service retainer.

Our Solution

We developed a social and creative strategy tailored to a B2B equipment audience, coordinating Meta Ads with Google Ads and SEO for a full-funnel approach.

B2B Creative Strategy

•Ad copy focused on practical benefits: stock availability, expert support, and Australia-wide delivery.

Category Campaigns

•Built campaigns around key product categories (augers, mini excavators, buckets) to capture category-level intent.

Full-Funnel Integration

•Social drove awareness and remarketing while search captured high-intent buyers.

Previous: Sharkskin — Meta Ads at Scale Next: Bunme (noc noc)

Want Similar Results?

Let's discuss how we can help your business achieve extraordinary growth.

Get Started